Campaign Manager

Remote

Full-time Contractor 

Competitive package


About MBG Digital:

MBG Digital is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

MBG Digital is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.

We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.

Job Description:

We are excited to be on the hunt for a talented and motivated individual to join our team as a Campaign Manager. Reporting directly to the Head of Campaigns. 

In this role, you will be responsible for creating, delivering, executing and optimising all aspects of player communications for the brands. Focus channels include email, SMS, push notifications, and Telegram. This role will focus on promoting casino tournaments, missions, leaderboards, major sporting events, new game launches, new casino provider partnerships and more. The Campaign Manager will play a crucial role in enhancing brand reach, driving traffic to our website, and improving conversion rates.

Responsibilities:

Campaign Strategy & Execution

• Develop and implement comprehensive campaign strategies to promote casino offers and events.
• Plan and manage integrated campaigns from conception to execution across multiple communication channels.
• Create and coordinate campaign content with the creative services and content teams to ensure compelling and integrated messaging.

Channel Management:

• Overview campaign activities through email, SMS, push notifications, Telegram and any other channels to deliver KPIs
• Ensure consistent branding and messaging across all marketing channels
• Monitor and analyse every channel performance, making data-driven adjustments to optimise results.

Performance Tracking & Reporting:

• Track KPIs such as brand reach, website traffic, open rates, click-through rates, sign-up to first-time deposit rates, tournament participation, and bonus management and adopt a learn fast workflow.
• Provide detailed performance reports and actionable insights to the Head of Campaigns.
• Continuously optimise campaigns based on performance data and industry best practices.

Collaboration & Coordination:

• Collaborate with cross-functional teams including Acquisition, Player Engagement,
• Brand, Social, Communities, Product, Customer Support, and BI / Analytics to align campaign objectives with overall business goals.
• Coordinate with external partners and providers to support campaign execution.
• Manage campaign calendars and ensure timely delivery of all marketing activities.

Requirements: 

• Ideally 4+ years of iGaming / online casino experience
• Experience in Campaign Management role of at least 1+ years preferred
• Good understanding of Sportsbook & Casino CRM tools and technologies
• Crypto knowledge is a plus
• Fluent in English, additional languages (DE; FR; ES; IT; Asian languages) a plus but certainly not a must
• Good understanding of conversion & retention strategies
• Good understanding of iGaming KPIs and CRM KPIs
• Experience creating communications / journeys / automations in CRM tools (Fasttrack / Smartico experience is a big plus)
• We need a hands-on person, happy to also take on day-to-day execution in a "start-up environment" with a fast-growing team
• Resilient, pro-active and determined to deliver improvements in KPIs and obsess about optimisation and testing

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best Casino talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make MBG Digital stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

MBG Digital is an equal opportunity employer welcoming applicants from all backgrounds.